The Church's new "I'm a Mormon" ad campaign isn't really news to many of us, but it was interesting to read this article showing the new 'branding' of our religion is getting noticed...and is, apparently, savvy. I never thought of our religion 'branding' itself, but I guess it is. A weird way to think about it...
What do think? Is this savvy advertising? What do you think it will achieve? Is this how you want your tithing dollars spent?
The Church has very smart people working for it, so personalizing the religion and telling the individual stories of specific members will be very effective, I think. However, I'm wonder if it will be most effective on other members of the Church or those who are already more familiar with the Church as opposed to attracting people who know nothing about it. Personally, I don't have a problem with my tithing money going towards this type of campaign because the Church does sooo much good around the world and I think that more good can be accomplished if more people understand and know more about the Church. But, I can also see how people would have an issue with it; I mean, advertising in Time Square cannot be cheap. I haven't heard any rumblings of complaint, but I thought I'd throw it out there.
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